2,34 MIL
bubbles caught
Create with no boundaries
Air Blow is the most immersive AW LAB’s treasure hunt in AR designed by IQUII where people can experience a whole new way to live their Air Max passion
Air Blow is the most immersive AW LAB’s treasure hunt in AR designed by IQUII where people can experience a whole new way to live their Air Max passion
bubbles caught
answer to quizzes
items collected
users who flew once
Bubbles are a powerful tool to face the challenge: a breath of air on the smartphone is the ticket for an amazing journey.
The hunt is open: several mysterious items are hidden under the Nike’s keys on the map. Are they too far? Teleportation is the way!
A real Air Max fan takes care not to be taken by surprise. He tests his knowledge answering to quizzes and filling his bag at every right answer.
Rising up the ranking has never been so fun: the item collected and a full bag are a way paved through incredible prizes.
Physical and digital experiences in an new immersive model.
A new worth experience which is different from the purchase moment.
The chance to win exclusive sneakers.
The brand is the protagonist of a hybrid reality, both physical and digital. It is set in an engagement model which requires the use of mind and body. Every user follows the map to catch digital items which are spread into the physical environment of his home or city.
The interaction the AW LAB’s brand and its customers is not confined to the purchase moment: thanks to Air Blow the retail experience is engaging and the storytelling becomes story doing. Every user is the active protagonist of the relationship with the brand in a game where blowing by using the smartphone is a winning feature.
An immersive experience which brings the activity of brand engagement to the next level by testing and involving the user through interactive gaming mechanics thanks to the integration of creativity, technology and strategy.
